I’ve started hearing good things again. As some customers are seeing more and more difficult times, others have turned the corner. Today, the call of the day was from a customer in the South. In the last ten days he sold ten stones over 1 carat. That’s impressive.
Another customer forecasts growth this year, and yet another might double his sales. Internet customers are also growing leaps and bounds while others are failing.
I am trying to gauge what this comes down to. I think at the end of the day its price. Each and every one of these customers has one thing in common: they buy the product that I wish I’d priced a bit more expensive. They buy the pieces that I wonder why nobody has seen the value of. They buy the pieces that I make mistakes on. Yes SimplexDiam Inc. makes mistakes.
So the trick is to sit, and look, and work the inventory your vendors show you to find the true values, the perceived values, and the diamonds in the rough…I think.
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